RetailMax Group: 52% Faster Fulfilment Cycle
How a 22-location regional retailer halved order fulfilment time — and won a major contract renewal because of it.
Company Background
RetailMax Group operates 22 retail locations across the upper Midwest, managing $8.1M in inventory across a central distribution centre and four satellite warehouses. Their supply chain team of 12 was managing replenishment manually using Excel and a legacy ERP system from 2012.
The Challenge
Average order-to-shelf time was 4.2 days — almost double the 2.2-day industry benchmark. Stockouts were causing an estimated $380K in lost annual sales, and the team was spending 60% of their time on exception management rather than planning.
Their largest retail partner had quietly put them on notice: improve fulfilment performance or risk losing the contract at the next renewal.
The Solution
AI Demand Forecasting
ML-based forecasting by SKU, location, and season reduced forecast error from 28% to 9% — cutting safety stock by 22% while eliminating the stockouts causing the lost sales.
Automated Replenishment
Rules-based replenishment replaced manual re-order decisions. The system now generates 90% of purchase orders automatically, freeing planners to focus on exceptions only.
Warehouse Slotting
ABC/XYZ analysis moved the top 200 SKUs to prime pick locations. Pick times dropped 31%, eliminating a daily bottleneck in the fulfilment process.
Cross-Dock Optimisation
AI scheduling aligned inbound deliveries with outbound dispatch windows, eliminating 1.1 days of average dwell time in the distribution centre.
The Outcome
Fulfilment cycle time dropped from 4.2 days to 2.0 days within 90 days of go-live — a 52% improvement. Stockouts fell by 94%. The planning team now spends 80% of their time on strategic work rather than firefighting.
RetailMax's largest retail partner renewed their contract specifically citing the delivery performance improvement. The renewal value exceeded the full cost of the Jandojegs engagement by 12×.
"Our order fulfilment cycle dropped from 4.2 days to 2 days after the Jandojegs implementation. That's a 52% improvement our customers feel every shipment. We won a contract renewal directly because of it."
Director of Supply Chain
RetailMax Group
Facing similar challenges?
A $1,500 AI Strategy Roadmap maps out exactly which interventions will move the needle for your operation — with ROI projections included.
Get Your Strategy Roadmap →